Advertisers on Facebook allowed to target my ads by zip code. This is reported on page developers Facebook.
One advertisement can be attached with not more than 2.5 thousand different indices.
A new feature was designed just for the U.S. and only for five-digit zip codes. As specified in the company of Facebook, the service is still being finalized, but next week will be available to all advertisers in the U.S..
This service will allow advertisers to make their ads more narrowly specialized and focus on the residents of any one area.
According to Direct Marketing News, from advertising in accordance with postal codes would benefit primarily the owners of small and medium-sized businesses that do not require national advertising campaign. In addition, it is noted that in the next year, this service will prove useful to politicians during election campaigns.
Specify the postal code when registering on Facebook is not mandatory.
Social networking site Facebook has become one of the most active and popular advertising sites on the Internet. In 2011, the cost of advertising on Facebook has grown by 74 percent compared with last year. Advertising is the main source of revenue. Last year, social networking to advertising at some 1.86 billion dollars. Agency estimates eMarketer, in 2011, revenue from Facebook advertising sales could reach more than $ 4 billion.
